Press Release Body: MANSFIELD, MA. - February 21, 2008 - Amvona.com, the leading online photo equipment retailer, that allows people to discover, view and share information about both products and media, today announced the debut of its new platform Amvona TrailsT. This centralized hub is the first dedicated, easy-to-use, contextual search platform of its kind, and is exclusively populated with media from Amvona's growing photo sharing community. The approach showcases the vibrant relationship between striking images found at Amvona, their creators, and the tools they use.
Amvona TrailsT is updated in real time with media submitted by the Amvona community throughout the world. The site already includes highlights from top photographers, collections from emerging talents, and insight into the equipment industry experts rely on.
"We have been immersed in the singular, inspired endeavor to change how people search" said Gregory Lemelson Founder and CEO of Amvona.com. "Contextual search for us is about being able to say 'we know a lot about the creator of a given piece of media, where he or she is from, what their profile is, the products they use, and the media they created with it'. Technically speaking, Amvona's proprietary method fuses 'product information' embedded in 'digital media files', to 'social meta-data' from the Amvona network. Information about the creator exists in our social network, so there is a foundation layer for the 'social' or 'personal' context. Amvona TrailsT is the fruit of our long-held belief that e-commerce was a natural use of such meta-data."
The result is a rich, multi-dimensional, and easy way to enable people to quickly find top creators, media, or products in "context".
Web Site: http://cs.amvona.com
Contact Details: 15 Berkshire Road Mansfield, MA 02048 Media Contact Information Kathleen Twomey Email: ktwomey@amvona.com Phone: 508-618-0032
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